The latest smartphones or tablets can perform ideally most of the tasks which could be performed on a laptop or personal computer. Apple operating system (IOS) devices started growing popular in the mobile world. iPhone and iPad are the game-changer products launched by Apple. Day by day, smartphones and tablets are becoming ever more popular, and as a result, the technology used in development to add new features or improve the security of such devices is advancing too fast. I know Apple is making a fortune on its product, and iTunes is splitting profits with the labels from its downloads, so does all of this really matter? In the music business one has to ask: What matters most, the bling bling or the art? The answer seems to be the bling bling, with an exception here and there.Īlejandro Ramirez is a junior in film. I fear for the music industry because if a hardcore music buyer like myself is buying fewer and fewer CDs, then what can the industry do next to save itself? Again, maybe it is not me, maybe it is them for not making records worth purchasing. Is it essential for life? No, not at all, even though I would utterly hate to lose or damage it. Does this make me superficial – only impressed with the advancements of technology? No, not really, but I am in love with this little gadget as it brings my life a little comfort. The iPod only upsets me when the battery runs out – but it’s rechargeable, so I deal with it. When I buy a CD I ask myself – is it iPod worthy? I am still waiting to see how this is benefiting the industry. Either way, I am not sure how the recording industry is benefiting from my dwindling interest in purchasing music. I could simply be refining my tastes, limiting what I feel is necessary to purchase or it could mean many of the new releases in music this year are just crap and I wouldn’t waste my money on them. This could mean many things, which may have nothing to do with my iPod. I used to buy two to four new CDs a month, but since the emergence of the iPod my average has been cut in half. The most revolutionary thing about my iPod is how it has changed my CD purchasing. Some people scoff at the fact others are still paying for a song, but I scoff at those who download without consideration of the industry they are hurting and the artists that are losing more than gaining. A criticism of Apple’s new venture is iTunes is killing the music album, making a music-single friendly world. It is considered to be one of the strongest attempts to have a customer and record-label-friendly downloading service. Sure there is an uphill battle with the cost of today’s technology and these puppies are expensive, especially to many young folks, but despite the cost some will argue the comfort is worth it.Īlongside the iPod comes the Internet software iTunes, which if you did not know is the 99-cent download software available not only for Apple but for the PC as well. It is the simple fact that people love music and CD players do not cut the mustard and the traditional mp3 player does not hold as many songs. The iPod users are out there and because of constant propaganda and marketing there are many out there who want to be a part of this craze.īut why? Well it is more than propaganda and it is more than keeping up with the latest technology. If you are like me, then you see others walking around campus with their white headphones and iPod attached at the hip. It is handy for long road trips and for studying at my favorite café or the library. I have even tried to listen to it while taking midterms and exams, with mixed success. I have it when I walk to class, to work, to get some lunch, even if I’m only going two blocks and I only get a chance to listen to a few songs. I take it everywhere – I mean everywhere. Will I change? I said I didn’t care, so most likely not. If you recognize me from my terrible picture in the top right-hand corner, either from my workplace on High Street or because I am constantly meandering around campus, then you might have seen me with my white headphones, bobbing my head, humming or mouthing the words to some of my favorite songs. For Christmas I was given the greatest present I have ever received in my short 21 years of existence – a 20-gigabyte iPod made by Apple.
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